Build for the whole human.
I have spent more than two decades studying what people do, what they say they do, and the fascinating territory in between. New Solutions Network™ (NSN) grew out of that work.
What began as New Solutions Factory™ in 2008 has evolved into a network spanning behavioral science, technology, healthcare, media, enterprise, community and human performance.
Different rooms. Same question:
What becomes possible when we design around how human beings actually work?
THE NETWORK
NSN is built around a fairly stubborn belief: people are more complicated than the systems we keep putting them into.
A diagnosis is not a person.
A job title is not a person.
A demographic is definitely not a person.
We work with the variables underneath them—identity, history, strengths, scars, environment, pressure, relationships, readiness, biology, behavior and the stories people learned to tell themselves to survive.
That scientific rigor matters. So does the mess.
Across the Network, we bring behavioral science together with technology, media, healthcare, education and real-world human experience to build tools and systems that can work across very different kinds of people without flattening the people in the process.
THE ENGINE UNDERNEATH IT
TrueYOU™ is the inner-superhero core.
It is designed to map the fuller human underneath the resumé, diagnosis, performance review or personality label: strengths and friction points, patterns and pressure, the visible traits and the variables hiding underneath them.
- SuperYOU™ turns that understanding toward the individual.
- SuperTEAM™ brings it into groups and organizations—because putting complicated humans together does not suddenly make them less complicated.
The ambition is bigger than another assessment, wellness program or piece of software.
It is to create a living human intelligence layer that can become more useful as it learns—across ages, cultures, abilities, industries and circumstances—while still protecting the thing most systems lose first: the person.
WHY WE BUILT IT THIS WAY
I did not arrive here from one discipline.
I came through behavioral science and pharma. Technology and journalism. Boardrooms and hospital rooms. Neurodivergence and motherhood. Major injury, recovery, failure, reinvention and more than one trip through the parts of the healthcare system nobody puts in the brochure.
So the work crosses boundaries because people do.
We combine regulated-industry rigor with the kind of human truth that rarely survives a focus group.
That intersection is our blue ocean.
Not science without humanity.
Not humanity without evidence.
Both.
And more variables than anybody asked for.
ONE NETWORK. MANY POSSIBILITIES
NSN: Factory — Strategy, behavioral science and innovation for organizations solving complicated human problems.
NSN: Wellness — Human-centered tools and technologies designed around mental wellness, brain health, behavior and the fuller determinants of how people function.
NSN: Media — Stories, conversations and original programming that let us hear people before we decide what they need.
NSN: EARN — Partnerships and economic models built to create value without extracting it from the humans who created it.
NSN: T.H.R.I.V.E. — The public-benefit and community layer—because the best science in the world means very little if it never reaches the people who could use it.
THE BIG IDEA
I have spent much of my career in rooms trying to solve one human variable at a time.
There are closer to 10,000.
We will probably never capture all of them.
Good.
The goal is not to reduce a person to a perfect model.
The goal is to understand enough of the whole human to build something worthy of them.
That is the work. ♦
